Could it be that fishing is becoming cool again?
Recreational fishing, angling, whatever you choose to call it, has been around for hundreds of years and is an integral part of the Australian lifestyle.
It has probably never been more popular.
The latest figures suggest there are more than 750,000 anglers in WA alone and somewhere from 3-5 million across the country, which is a fair chunk of a population of around 24 million.
In WA alone there are 140,000 Recreational Fishing from Boat Licence holders and 52,000 rock lobster licence holders, the latter figure up almost 50 per cent in the last couple of years.
This makes fishing clearly one of the most popular pastimes for Australians and it is estimated as a generator of at least a billion dollars in the WA economy.
In Victoria, the figure for recreational fishing was most recently estimated at around $7 billion.